Name: Robert J. Morais


Bio: Anthropologist with career in advertising and market research, and a Lecturer at Columbia Business School. Previously Principal/Co-owner of a market research firm for 11 years, preceded by 25 years with advertising agencies rising to Chief Strategic Officer. Books: Advertising and Anthropology; Ethics in the Anthropology of Business; The Language of Branding; Refocusing Focus Groups; and Social Relations in a Philippine Town. Articles in Forbes, Ad Age, Huffington Post, American Anthropologist, Human Organization, Culture and Organization, Journal of Business Anthropology, Teaching Anthropology, Philippine Studies. PhD in anthropology from the University of Pittsburgh and a certificate from NYU's Stern School of Business.

Specialization: Business anthropology, market research, mixed methods, consumer insights, product innovation, business ethics

Available In Person: Yes

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