Name: Kira Collins
Bio: I'm an Applied Cultural Anthropologist and Strategist working in a marketing agency. I'm passionate about using ethnography to gain empathetic insight into audience and user needs and crafting strategic design solutions that meet business goals. I have 7 years of experience conducting qualitative anthropological research in the private and public sectors and I have 3 years working in brand and marketing strategy.
My specialty lies in understanding the cultural spaces around a brand and unearthing commonalities with audiences which make relevant marketing tactics feasible and impactful. I'm happy to speak on and answer questions around research, data, insights, anthropology, strategy, and more.
Specialization: Brand and Marketing Strategy; Consumer Anthropology; UX/UI Research; Market Research; Audience Research
Available In Person: Yes