Name: Kenneth C Erickson


Bio: Fifteen years professional practice helming Pacific Ethnography, Inc., fourteen years in State Education and Human Service work. Research in FMCG consumer electronic, & retail spaces. Clients, inter alia, included The Boeing Company, Wendy's, Lowe's, Hanes Brands, Epson America, and Hallmark Cards. Recently retired associate professor in an International Business Department. Now doing collaborative ethnographic work in the Hi-Low cattle country of NE New Mexico near Folsom. Fluent in Spanish, conversational in Chinese & Swedish. Can wrangle but can’t rope off a horse. Gay hitched to a native speaker of Mandarin. M.A. Wyoming (1986); Ph.D Kansas (1995).

Specialization: Consumer ethnography, video production, consulting

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