Inside Marketing: Practices, Ideologies, Devices

Resource: Inside Marketing: Practices, Ideologies, Devices

Format: Book

Category: Careers in Industry Non-profits and Government

Author: Zwick, Detiev and Julien Cayla

Year: 2011

Source: Oxford University Press

Tags: Advertising & Marketing, Application/Best Practices, Business Anthropology, Theory

Link: https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746

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