Resource: Inside Marketing: Practices, Ideologies, Devices
Format: Book
Category: Careers in Industry Non-profits and Government
Author: Zwick, Detiev and Julien Cayla
Year: 2011
Source: Oxford University Press
Tags: Advertising & Marketing, Application/Best Practices, Business Anthropology, Theory
Link: https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746
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