Ethnography for Marketers

Resource: Ethnography for Marketers

Format: Book

Category: Careers in Industry Non-profits and Government

Author: Mariampolski, Hy

Year: 2006

Source: Sage

Tags: Advertising & Marketing, Application/Best Practices, Business Anthropology, Case Studies, Ethnographic Praxis

Link: https://us.sagepub.com/en-us/nam/ethnography-for-marketers/book211158

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