Resource: Doing Anthropology in Consumer Research
Format: Book
Category: Careers in Industry Non-profits and Government
Author: Sunderland P.L, & Denny, R.M
Year: 2016
Source: Routledge
Tags: Advertising & Marketing, Business Anthropology, Case Studies, Ethnographic Praxis, Methods, Theory
Link: https://www.routledge.com/Doing-Anthropology-in-Consumer-Research/Sunderland-Denny/p/book/9781598740912
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