Doing Anthropology in Consumer Research

Resource: Doing Anthropology in Consumer Research

Format: Book

Category: Careers in Industry Non-profits and Government

Author: Sunderland P.L, & Denny, R.M

Year: 2016

Source: Routledge

Tags: Advertising & Marketing, Business Anthropology, Case Studies, Ethnographic Praxis, Methods, Theory

Link: https://www.routledge.com/Doing-Anthropology-in-Consumer-Research/Sunderland-Denny/p/book/9781598740912

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