Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Resource: Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Format: Book

Category: Careers in Industry Non-profits and Government

Author: Sherry, John F.

Year: 1995

Source: Sage

Tags: Advertising & Marketing, Application/Best Practices, Business Anthropology, Consumer Behavior, Methods, Theory

Link: https://us.sagepub.com/en-us/nam/contemporary-marketing-and-consumer-behavior/book4953

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