Resource: Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
Format: Book
Category: Careers in Industry Non-profits and Government
Author: Sherry, John F.
Year: 1995
Source: Sage
Tags: Advertising & Marketing, Application/Best Practices, Business Anthropology, Consumer Behavior, Methods, Theory
Link: https://us.sagepub.com/en-us/nam/contemporary-marketing-and-consumer-behavior/book4953
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