Advertising & Marketing

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

People-Centered Innovation: Becoming a Practitioner in Innovation Research

Advertising Cultures

Inside Marketing: Practices, Ideologies, Devices

Ethnography for Marketers

Doing Anthropology in Consumer Research

Looking Back and Looking Forward: An Anthropologist Reflects on a Career in Healthcare Marketing

Shake Hands with Naming