Translating Anthropology to Employers, Clients, and Hiring Managers

My Job Interview for Fordham Business School Back in 2011, as an anthropologist, I was employed at BBDO advertising, after years of working in similar agencies as director of consumer insights. I wanted to make the ‘jump’ to academia. I thought the skills and practices that I learned in consumer research could be taught in a business school. So, to make an academic connection, I contacted one of the senior account directors at BBDO, Paul Reilly, who had received his undergraduate degree at Fordham and was on the Fordham Business School advisory board in NYC. I asked Paul if he could [...]