Two years ago, I helped a Morocco-based agricultural initiative, Al Moutmir, understand how to scale their offerings. This account is multifaceted: An example of infusing anthropological methods for public good, small business development, student enrichment, and personal growth. It also illustrates the value of anthropology in helping to solve urgent real-world problems and enhancing careers. The Al Moutmir Initiative Farmers throughout the world face myriad challenges, among them inadequate water supply, fertilizing with limited soil knowledge, applying whatever they can afford; lack of reliable weather prediction, and crop sales that barely cover their costs. Al Moutmir (“fruitful” in Arabic) helps farmers in [...]