Which Tools have been Relevant in my Journey as an Anthropologist Delving into UX Research?

Hi, there! I’m a Mexican woman researcher who, since January 2022, has joined Accenture Song, a dynamic consultancy company. Moving from academia to a corporate enterprise was not an easy decision, but entering academia at a university in Mexico was more difficult, due to the low rate of tenure and the huge number of post graduates. Besides, I was curious about how a PhD in Anthropology could integrate into business. Thanks to my mentor, I got an opportunity for the Human Resources office of Accenture to evaluate me. After some interviews, they asked me to design a research proposal and share [...]