Meet Andrew Marley. He is an organizational anthropologist, futurist, ethnographer, and researcher. For his MA project with the non-profit think tank, the Institute for the Future, he blended ethnography with forecasting, creating scenarios of alternative futures. I will talk about Andrew’s challenges fitting his broader ethnographic approach with the narrow definition of a UX researcher. He will share how he balances providing metrics with anthropological insight and how he reframes project questions to include an ethnographic lens. We will suggest trying out an Improv approach, and how to integrate that skill with developing your own pitch. Optum, his employer, is a [...]